Monday, January 25, 2010

Can it be 75 years already?

That's right, this week marks 75 years since the introduction of the beer can! Krueger Brewing Co. was the first brewery to sell beer in cans. A lined can had to be devised, because without lining the metal cans ruined the beer. American Can Co. developed a lined can made of steel that was strong enough to contain a carbonated product. In 1933 a test run of 2,000 cans of Krueger's beer was produced and sent to a select group of people. The trial was a success. In January of 1935 the first cans of Krueger's Beer & Ale were sold. Although the company was sold in 1961, and the original brewery leveled in 1988, their memory lives on with each can that comes off the line today. Even if you prefer your brew in a bottle, go buy a can, crack it open, and drink in the history of your favorite beverage this week!

No comments:

Post a Comment