I've been sick for the past few days and behind on posting on the latest news from Santee's Manzanita Brewing Co. They posted the following announcement on their Facebook page last Wednesday.
"Some may have noticed the recent updates and changes going here at the brewery, we wanted to keep all our fans in the know. As we looked at all the branding aspects of Manzanita, we realized that what we loved the most about our company, and what it stands for is the Manzanita Tree. This twisted tree that grows wild throughout California, is the centerpiece of our namesake. With that in mind we made the bold move, while revamping our logos, to also add Twisted to our name. Check out www.twistedmanzanita.com for more details."
After 4 years of brewing the beer, branding the product, and building the fan base, I'm not sure a name change is a move that I would have made. However, it's not up to me, and I'm sure they know what they're doing. "Manzanita Brewing Co." is now "Twisted Manzanita". I hope the change proves to be a good one, and I look forward to what the future holds for them.
Sunday, February 23, 2014
Saturday, February 1, 2014
This interesting article about the recent decline in domestic beer sales poses the question, "Is America facing a beer crisis?" The article points out that there is an exception to this decline. Craft beer. Surprising? Not at all.
Friday, January 10, 2014
I arrived home the other day to find my daughters playing outside with my neighbor's son. They immediately ran up to the car as I opened my door to get out. I was holding a Rockstar Energy Drink as I exited the car and the little boy asked me why I was drinking it. My 6-year-old daughter spoke right up. "That's a beer!", she exclaimed, "My dad LOVES beer!" I quickly corrected her as to what I was drinking but could only imagine how many people heard the loud proclamation. I wonder how many neighbors I've offended this time?
Saturday, January 4, 2014
I saw someone in a Magnetic Brewing sweatshirt at SeaWorld the other day. I don't know when the new brewery will be opening, but it appears from posts and photos on their Facebook page that it should be fairly soon. I'm always excited to visit a new brewery, and this one will be no exception. I wish them well and am looking forward to sampling their brews.
Friday, January 3, 2014
Here is another example of "the big guy" bullying "the little guy". In this case, they are completely different industries. How in the world can Starbucks feel threatened by a small craft brewery in Missouri? This is just more fuel to fire my ongoing distaste for the coffee behemoth. Brew on, Exit 6 Brewery, brew on!
Tuesday, December 31, 2013
365 days. 365 blog posts. As we reach the end of yet another year, I manage to accomplish yet another goal. I enjoyed sharing something new each and every day of 2013, but I won’t be quite as prolific in 2014. Although I will still post, the frequency of the posts will be less so that I can focus on other beer related projects. I can’t give any specifics at this point, but I can say that education will play a key role in the accomplishment of my goals for the coming year. I’ll keep you posted, and I’ll see you next year!