Sunday, February 23, 2014

This is "Twisted"!

I've been sick for the past few days and behind on posting on the latest news from Santee's Manzanita Brewing Co.  They posted the following announcement on their Facebook page last Wednesday.

"Some may have noticed the recent updates and changes going here at the brewery, we wanted to keep all our fans in the know.  As we looked at all the branding aspects of Manzanita, we realized that what we loved the most about our company, and what it stands for is the Manzanita Tree.  This twisted tree that grows wild throughout California, is the centerpiece of our namesake.  With that in mind we made the bold move, while revamping our logos, to also add Twisted to our name.  Check out for more details."

After 4 years of brewing the beer, branding the product, and building the fan base, I'm not sure a name change is a move that I would have made.  However, it's not up to me, and I'm sure they know what they're doing.  "Manzanita Brewing Co." is now "Twisted Manzanita".  I hope the change proves to be a good one, and I look forward to what the future holds for them.

Saturday, February 1, 2014

There is no "craft beer" crisis!

This interesting article about the recent decline in domestic beer sales poses the question, "Is America facing a beer crisis?"  The article points out that there is an exception to this decline.  Craft beer.  Surprising?  Not at all.