Lagunitas slumming it?

I just read that Lagunitas Brewing Co. is releasing their Lagunitas Sucks Brown Shugga' Substitute Ale in a 32 ounce, quart bottle.  Do we need this beer in a bottle that size?  Will it sit alongside other 32 ounce, quart selections such as Steel Reserve and Miller High Life at your local 7-Eleven?  Will it come with its own brown paper bag so that it can be stealthily consumed while walking down the street?  Is it just me, or does this move in some way diminish the quality or credibility of this beer?  Perhaps I'm overthinking it.  Perhaps I should just go with the flow.  Perhaps I should just sit quietly on a street corner holding a cardboard sign which reads, "Why lie, I need a Lagunitas!!!"