Thursday, January 31, 2013
What's up with all the four-packs?
I was in the mood for a Coronado Idiot IPA the other day and wanted to buy a six-pack, like this came out of just over a year ago. I grabbed what I thought was a six-pack, but when I took it off the shelf turned out to be a four-pack! Outside of the 22 ounce bottle I would normally purchase, this was the only packaging available. Now, I hardly ever buy six-packs of beer. I love variety, and usually tire of a beer after 3 or 4 bottles. I prefer to buy 22 ounce bombers. That being the case, I rarely look to see what other packaging my favorite brews come in. As I perused the store shelves, I realized that a lot of beers are now being sold in four-packs! Has the price come down dramatically with the absence of 2 bottles, or 24 ounces, of beer? Not particularly. Why is this? Do the breweries feel 6 beers would be too expensive to produce for the average consumer? Are they trying to get us to buy multiple four-packs in order to increase revenue? Do they think their beer is better in smaller increments? Perhaps they feel we will tire of their beer after 3 or 4 bottles and that "less is more". Maybe they believe that a good number of craft beer drinkers prefer to buy 22 ounce bombers and love the variety that they afford. Hmmm... I didn't see that coming. I'm not sure if I've proven my point, disproved it, or made an entirely new point all together. Perhaps this is a good place to leave off and let you come to your own conclusions. Now I really feel like an Idiot!