Wednesday, January 2, 2013

Kudos to SeaWorld, sort of

Imagine my enthusiasm walking into Seaport Marketplace at SeaWorld San Diego, the old home of the Anheuser-Busch Hospitality Center, and finding local favorites on tap from Karl Strauss, Stone, AleSmith, and even Julian Hard Cider!  Taps that once dispensed mass-produced macros such as Budweiser and Michelob now house offerings from some of San Diego's finest craft breweries.  So, what's the problem?  The cost!  I realize that amusement park prices are always going to be higher than the usual markup, but $9.99 for a local craft beer seems excessive even by those standards.  These beers are being produced just miles from the park, not imported from halfway around the world!  They still sell InBev products for $6.99, but hoist the price up another $3 for decent beer.  I find fault with this.  I love seeing local brews represented in the park, but the price has got to come down to a reasonable level.  They made a good move by bringing in local beer, now they just need to bring the price down where it belongs.

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