Monday, April 15, 2013
Putting the cart before the horse?
I've been a proponent of breweries having nice tasting rooms for years, as evidenced by this post from 2011. I'm a bit concerned, however, with the current trend of new breweries spending months putting together big, beautiful tasting rooms before ever opening the doors or sampling their beer to the public. A well equipped tasting room, in my opinion, is a must, but should it be the first thing a new brewery does? Wouldn't it make more sense to develop a good product, a devoted fan base, and some actual equity in the business before investing borrowed money for a fancy place to sample a new, untested, and untried product? Then again, what do I know? I'm just a consumer.